1.  Read the article by Tom Peters published in Fast Company Magazine entitled “The Brand Called You” distributed in today’s class.

2. Then, answer the following questions:

• First, tell me the perception other people have of your brand today; not the way you feel about yourself but the way others perceive you.   In other words, how do others describe your personality, character, and abilities?  Send your well written answer with perfect spelling, good grammar and short, complete sentences to my email address – scronin@signatureprinters.com – no later than 11:59pm, Monday, September 17th.
• Next, tell me how you would eventually want people to perceive your brand. In other words, how do you want others to describe your personality,character, and abilities in the future?  Send your well written answer with perfect spelling, good grammar and short, complete sentences to my email address – scronin@signatureprinters.com – no later than 11:59pm, Monday, September 17th.

Don’t worry.   Most successful people are continually working to improve their brand to the people most important to them.  I am; especially with you.  I want my brand to be perceived as someone who always works hard and always has the best interests of his students, his family and the company he works for in mind.   Still working on my brand.