Today’s Class and Homework: September 25, 2015

Today’s class conversation was about ‘BRAND’, what it is, why our ‘personal brand’ is so important in our life and how it shapes our future. 


An Apple billboard using the brand of Amelia Earhart, one of the most impressive and formidable personal brands of the early twentieth century.


Part one:  Read pages 1 through 27 in your book “The Development of the American Brand in the 20th Century.   Then, please explain, in a well written paragraph with perfect spelling and good sentence structure, how your classmates today perceive your brand.  Again, I am asking how others perceive your brand, not how you want your brand to be perceived.

Part two:   Read the profile of Amelia Earhart in your textbook from page 83 to 91.   Please explain why Apple thought their affiliation with Ms Earhart’s brand would strengthen their Apple brand.  Please make sure your explanation is expressed in well written sentences, no run-on sentences, and with perfect spelling.

Please send your answers to my email address:

Please send this homework to my address no later than Monday, October 5th.

Thank you.   I look forward to reading your answers.

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