1. Establish an account profile (free of charge) on LinkedIn.com.  Once established, connect with me, Stephen Cronin, on LinkedIn.   Please complete this assignment by Tuesday, Novmeber 3, 2015.  Thank you.

2.  Read the article distributed in class today titled “The Brand Called You” written by Tom Peters and previously published in Fast Company Magazine.  In no more than a 5 sentence paragraph with perfect spelling, good grammar and sound sentence structure, state your impressions of author Tom Peters’ concept of ‘Personal Brand‘.   For instance, what parts of Tom Peters’ position on Personal Brand did you most agree with?   Was there anything Tom Peters wrote about on Personal Brand you were not aware of or surprised you?   Was there anything Tom Peters wrote about on Personal Brand that you would immediately embrace and do as you continue to build your Personal Brand?  Was there anything about Tom Peters’ concept of Personal Brand you disagreed with ?  Please have this assignment emailed to me by Tuesday, October 27, 2015.  If you were not able to attend today’s class, make sure you get Tom Peters’ article from me next class and email your response to me as soon as possible.  Thank you.