1. Read the Brand textbook entitled “The Development of the American Brand in the 20th Century“ posted on this web site. Read pages 3 through 20.
2. Then, complete the activity on page 21 by answering these two questions –
a) please describe how other people perceive your brand today. In other words, please tell me what your teachers and other students who observe you in school say what kind of student and person you are today. For example – will they say you are reliable or unreliable? Respectful all the time or disrespectful some time? Will they say you always work hard or just some of the time? Honest or not? On time all the time or sometimes late or absent? Neat or not? Prepared or unprepared for class, the team you play on or work? will they say you are curious – always trying to learn new things to get better or you prefer to stay as you are now with no interest in changing? Shy and introverted or someone who pushes out of their comfort zone to meet new people and try new things? Hang around with a diverse group of people with different interests than yours or do you only hang around with people who are like you and have the same interests as you? Do you ALWAYS hang around with people of good character – respectful, always reliable, and working hard people? Please send the description of how people perceive your brand to my email address in a well written statement with good grammar, SHORT SENTENCES, perfect spelling and punctuation before 11:59pm, Tuesday night, October 31.
b) please describe how you would like people to eventually perceive your brand later in your life. Please tell me what you hope people you go to college with or work with at a job or work for you at your company will ultimately say about what kind of person and worker you are. Please send the description of how you hope people will ultimately perceive your brand to my email address in a well written statement with good grammar, SHORT SENTENCES, perfect spelling and punctuation before 11:59pm, Tuesday night, October 31.