Today’s guest was Nick DeCesare, the Creative Director at TWOBOLT. Today’s ‘Life Skills’ class host was Joan Tueros who introduced Nick to the class.
The class’s conversation with Mr DeCesare focused on
the creative process and the importance of pushing ourselves out of our comfort zone to access and express our creative abilities.
He claimed “everyone has creative abilities. Some people are just better at finding, developing and using them.”
He went on to explain what he does for his job and when and where he finds himself to be the most creative. “My company presently provides creative services to a number of companies. We help company’s develop marketing strategy, plan specific marketing campaigns, build web sites, design magazine advertisements and post card mailings, even plan events; we help companies utilize, enhance and protect their corporate brands” he said.
He then acknowledged specifics on how he
finds his most creative ideas. “Definitely late at night!” he said, “from 9pm to after midnight.
I’ve also found my creativity is best when I’m
working in a small group of 3 or 4 people whose creative skills complement mine.
For example, one of the people I work with is great at creating stories and using words. My strength is turning words and ideas into pictures and colors. Another person is great at organizing everything and keeping the group focused on priorities. Another person is great with technology. Each person is creative and usually strong in a special area.
We’re all good at finding and analyzing data and then finding the truth in the data
before creating. Research is important before creating anything. You need reliable information. We try to have fun too; we believe we create better when it’s fun.” Mr DeCesare encouraged everyone to find when they’re most creative whether it’s in the shower or exercising or sleeping in bed; early in the morning or late at night; listening to music, reading a book or magazine or in a quiet place. “It’s the reason why so many people have a pencil and paper by their bed or a recorder while they’re running……… And, every idea isn’t a winner. Some of our ideas are rejected; a few fail to reach the objective. But, we learn from each experience. Our failures help us create the next great idea, campaign, web site, brochure or magazine ad.”
All the insights shared by Mr DeCesare were useful and timely. Students have been assigned (page 55 & 56 in the “My Story” textbook)
an entrepreneurial project for the design, marketing and production of a tee-shirt for the North American division of the KG3 corporation through the resources of the successful Providence, Rhode Island company, TeeSpring.
Following the class conversation, the class transitioned into the usual networking session for students to exchange business cards with Mr DeCesare and hopefully add him to their networks.